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Use Testimonials for Effortless Selling

"It's often not what you can do, but who you know."

That old adage is more true than people realize. I've never, ever landed a job without knowing someone, or knowing someone who knows someone. Having a friend prop the proverbial door open allows you to get your foot in the door. People would rather work with someone they trust over someone they don't know; even when the other person has more credentials!

Testimonials build trust

One way you can build trust with your customers over the internet is show them the people who have worked with you in the past and had a good experience. Just as referrals are the best leads, testimonials allow your readers to put themselves in the shoes who has gone before them. It's easier to make a decision to follow someone else than to pioneer your own path. Your customers would feel much more comfortable buying what you're selling if they can see how it's worked out for others who were once in their shoes.

Testimonials build credibility

Having other people talk positively about you on your website is like having your references on your resume displayed for all to see. When your readers see that you have helped others, they see that you can do what you say you can do, which also makes them more comfortable working with you.

Testimonials are often an afterthought with most companies when they're making a website, but it will definitely help increase your online sales.

Testimonials: the more, the merrier

When it comes to testimonials, you just can't have enough; there's no such thing as too many testimonials. Be careful not to shove your testimonials in your reader's face, but don't be shy about it either. I recommend showing the most recent 3-5 testimonials with a link to go to a page to view more if your reader likes. Let others brag about you, but don't be obnoxious about it.

Tyler Small - Tuesday, January 24, 2012

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