RedCode Articles

Use Testimonials for Effortless Selling

Tyler Small | Tuesday, January 24, 2012 | Comments 0 | Permalink

It's often not what you can do, but who you know.

That old adage is more true than people realize. I've never, ever landed a job without knowing someone, or knowing someone who knows someone. Having a friend prop the proverbial door open allows you to get your foot in the door. People would rather work with someone they trust over someone they don't know; even when the other person has more credentials! 

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