RedCode Articles

It's often not what you can do, but who you know.

That old adage is more true than people realize. I've never, ever landed a job without knowing someone, or knowing someone who knows someone. Having a friend prop the proverbial door open allows you to get your foot in the door. People would rather work with someone they trust over someone they don't know; even when the other person has more credentials! 

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You may have a beautiful website that showcases who you are, your company, and it's products and services, but let's be honest. Your customers don't really care that much about your company's products and services unless it's useful and beneficial to them. These kinds of websites are called "brochure sites" because they have a list of products and features, their location, and maybe some pricing here and there, but they're not too interested in updating their website often and so, they leave it be.

While there's nothing wrong with brochure sites, they're often the least visited and read on the internet. The reason for this is because people are looking for specific information right away when they browse the internet. Since brochure sites are not updated very often and usually don't answer most of the reader's questions, they tend to look elsewhere.  

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